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Since your success in radio is determined by your listeners, it only makes sense to learn as much about them as possible. A TroyResearch Online Perceptual Study is the way to get to know the attitudes and expectations of your listeners.
  1. We invite the right people to answer questions important to you.(Surveys can include pictures and multimedia-audio and video.)
  2. Listeners complete your survey online when and where it’s convenient, often in the same place (like the office) where they use the most radio.
  3. View your results in real time online.
A TroyResearch Online Perceptual Study is fast, inexpensive, and focused on your local P1 listeners. If you want a 60/40 balance of P1’s/non-P1’s, we use phone recruitment to bring potential listeners into the study, resulting in a minor increase in cost.