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Dig for issues and pain points, find areas for growth and enhancement using a TroyResearch Online Focus Group. We screen and recruit panelists to meet in our online focus group facility for the session
- Our moderator can use multimedia (images, audio, video, or a live Web site) and ask for feedback just like an in-person session.
- The moderator and the participants interact chat-style in a free-flowing discussion. The moderator can follow up and probe for details on any topic or question.
- You have the ability to watch the session and send comments back and forth with the moderator that participants can’t see.
- Results are available almost instantly and are delivered in either traditional paper format or through interactive, filterable online reports.
Use a TroyResearch Online Focus Group when you need a quick turnaround of survey results, when participant are dispersed geographically (no travel needed), when the topic is sensitive for participants, when you want responses to stimuli simultaneously rather than sequentially. Click here for a comprehensive list of Online Focus Group advantages.
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